It’s that time of year when companies assess their marketing initiatives and determine what they want to do differently in the next quarter. Regardless of how big or little your company is, or if you’re a one-person show, you ought to have a marketing strategy in place.
Your main marketing goal should always be to increase your audience’s trust in you so that you may become a well-known and trusted brand. Your brand should reflect who you are while still being instantly recognised. More video marketing is one of the best strategies to promote your brand in the future year. In 2020, 81% of companies used it as a viable marketing tool, up from 71% the previous year. You could be losing out on taking your business to the next level if you haven’t yet embraced video marketing.
So, why should video be a part of your marketing strategy in the coming year and from there on out?
It can help with conversions
A high-quality video on your website can increase conversions by up to 80% if your company sells a product or service. People want to see a product or service in action, and while written text and photographs are helpful, nothing beats a video for giving a complete picture of how something works.
Customers are more likely to purchase your goods or service if they know what to expect from it. Using a video that deconstructs those expectations can significantly increase your sales.
It helps build trust with your customers
It’s important to remember that developing a brand is all about trust. You want your company to come off as “human” to your target market. Giving potential clients a window into who you are and what you do is one of the most effective methods to do so.
You should post videos of behind-the-scenes moments, Q&A sessions, or lessons on how to use a product you offer on a regular basis. If you’re concerned that you lack the ability to produce high-quality videos, hiring a video production company will give your material a polished look that will help consumers comprehend your commitment to producing excellent videos.
Video content can boost your social standing
Not only do search engine algorithms prefer video content (which can help your page rank), but videos are also very easy to share. Videos are more likely to be shared on social media pages than textual content or photos. People are much more eager to watch a video about anything than read the exact same stuff, and videos explain everything in a clear, convenient method. People want to share videos with their friends and family since they are typically entertaining.
Word-of-mouth advertising is unbeatable, as any good marketer knows. Simply by providing entertaining material, you can get people to share your videos, which is a great method to sell yourself to a broader audience.
If you haven’t considered video marketing before or have been putting off incorporating it into your strategy, make it a priority in the coming year. You’ll probably be amazed at how much innovation can help your business thrive.