When it comes to investing in your business, structuring a company car scheme can be a fantastic way of providing further autonomy to your staff. Of course, you likely have all of the details laid out if considering an approach like this – and so it’s best to think about exactly what cars you may go for instead of the logistical approach unique to your firm. But what does this mean in the long run, and how can you ensure a better and more coherent approach?
First, we need to understand what we’re looking for and what vehicles might speak to the values of our firm. Of course, if you’re investing in company cars that are there to serve a vital business function, such as transporting goods, holding tools or giving staff further autonomy as they spend most of the day on the road, then you’ll need a much different vehicle than if you’re providing a dealmaker a vehicle by which to transport and meet with clients. Let’s consider how to think about this process:
Branding & Presence
It’s important to think about how you’ll brand yourself while on the road. Some companies decide to opt for highly appealing vinyl coating or stickers that provide formal contact information. This can help you drum up further business when servicing neighbourhoods or when delivering your goods. Of course, sometimes a lack of branding can speak to your virtues as a business, such as searching for car lease deals in the UK in order to provide the most professional and confident saloons, sure to impress clients up and down the country.
Logistics & Running
Of course, logistics are essential to consider in this light, and can truly make quite a difference. For larger vehicles, fuelling stations (and renting access to them) can be important, and so establishing just where your logistical zones are can help you retain access to them in a pinch. Running these vehicles will also require access to maintenance, securing a deal with a reliable mechanic outfit able to service business-classified vehicles is essential. Furthermore, it’s important to consider how you’ll save on your insurance in the long term. Encouraging staff to lock up their vehicles overnight, for instance, can be a great place to start.
Driver Safety & Standards
Of course, safety on the road is the most important thing. This might mean that investing in further vehicle training seminars, structuring your policies to help your staff understand the gravity of driving well on the road (particularly when it relates to your corporate image), and even investing in further advanced driving courses can be a massively helpful approach. In this way, you not only empower your staff by providing them with a company car in the first place, but help them understand the benefits of respecting and representing this scheme on the road.
With this advice, we hope your business can make better use of a well-tailored company car scheme going forward.